Designation: Marketing Executive
Experience: 2-5yrs
Location: Pune, India
Job Description:
- Set clear marketing goals and objectives aligned with company targets.
- Experience in Demand Generation via different sources – Event, Webinar, Email, other lead generation activities in B2B niche
- Plan and execute multi-channel marketing campaigns encompassing email marketing, paid advertising (AdWords, LinkedIn), webinars, and physical events.
- Leverage marketing automation tools to streamline processes, target audience segmentation, and personalize content.
- Generate qualified leads through targeted marketing campaigns.
- Track and analyze marketing performance metrics (lead generation, engagement and conversion)
- Generate regular reports and translate data insights into actionable recommendations to improve marketing effectiveness.
- Manage multiple marketing projects simultaneously and meet deadlines efficiently.
- Manage marketing workflows, track campaign progress, and collaborate effectively with the internal teams.
- Partner management and external agency management
- The Right candidate would be accountable for Successful ROI driven End-to-End Event Management
- Homegrown Events, Webinars, Third party events ( Remote & Physical- Global)Targeted Email Marketing Campaigns to our Targeted account & Personas – for India and APAC region.
- Tight Alignment with cross functional teams
- Establish a Process of enreap Prospect Account & Contact Database creation, refinement and management
- Own Marketing Automation Processes for Lead generation and Nurturing by tightly collaborating with Sales.
- Internally align with Design, Product Marketing on creation of Infographics, Case Studies, Blogs, eBooks etc.
- Align with Customers & Product Teams/OEM to Create Trust factors for enreap – Case Studies, Testimonials, White Papers etc.
- Manage Marketing Agency & Freelancers to roll out Deliverables- Pages, Blogs, Case studies etc. with Faster Turnaround time.
- Write Quality Content pieces and Social Media Posts(LinkedIn) ( Story oriented) and ability to simplify complexities into simpler words.
Requirements:
- Worked as a B2B Marketing Operations for 2+years ( IT services / Software Company background preferred)
- A goal-oriented person who believes Marketing can drive ROI and has a data driven approach would be an ideal fit
- Email Marketing experience for India, Asian markets ( CXO persona specific experience preferred)
- Handled a B2B marketing Agency in previous roles to drive Website management and Content deliverables.
- Strong Understanding of Account & Contact Database creation, refinement and feedback processes for Targeted email campaigns
- Very Comfortable in Cross Functional alignment and a proven experience of strong interpersonal skills.
- The ability to write insightful content pieces for a complex persona is an added advantage.