Brand Guidelines | enreap

Brand values

Logo usage

Identity rules

One has to be extremely cautious while using enreap logo. Make sure the logo open files are not given to associates without locking elements together as represented in the manual. At any given point the logo identity must not be compromised with any alterations. Following are some of the examples.

Do not follow below iterations

Do not contract or stretch the identity disproportionately

Do not alter the color of logotype

Do not add the stroke on identity

Do not place the logotype away from the symbol

Do not rotate the identity

Do not alter the color of logotype

Do not re-align the identity with the symbol

Color palette

Identity proportion

enreap’s identity has been designed to follow a system of proportions.
The grid unit X is the height of “r” in the logotype. To protect the presence, strength and
standardization of the designed corporate identity we create a grid based on the least heighted
letter from the logo type, make a grid and fit the identity in the same grid.
The identity version showcased here in not stacked or stretched but used in the original format.
All mediums will carry this weightage of the identity.

Guidelines:

1. The brandmark (Emblem/Graphical element) should always be accompanied by the logo
Typeface (font) and should not be used independently except in Digital Space and Favicon
2.The logo typeface can be used independently without the Brand mark.
3. The first letter of the brand name must be in small. Never capitalize “e” even if it’s the start of
the statement.

Identity proportion safe space

Safe spacing refers to the minimum clearance space which must always surround all slides of the identity to ensure its prominence and clarity as well as to avoid clutter. No content, image or element should be placed within this space.

The identity has a safe space of X defined in the previous slide where X is the height of letter “r” from logotype.

Guidelines:

1. Safe spacing must be considered even while using only typeface logo without brand mark (emblem) from al sides
2. Mind the safe spaces for all types of designing and productions and especially during cobranding activities

Identity color & background color variations

Guidelines:

1. The full color version is always preferred and remains the topmost priority to use in maximum communications.
2. The single color logos is an arrangement during production limitations.
3. All versions including the reverse, white version may be also used against dark background and vice-versa
4. Below are the only color/background options available and one is supposed to restrict using any other backgrounds apart from the shown

Full color logo

Grayscale logo

Single color logo

Single color reverse logo

Black and white logo

Grayscale reverse logo

Grayscale white logo

Grayscale black logo

Brand typeface

Typefaces aid in the expression of a brand's personality and serve a variety of purposes. The implementation of the same typefaces and typographic techniques across all communications allows our audiences to instantly recognize enreap’s materials. The Roboto font family is a very neat and well-defined typeface that justifies each letter and maintains a decent balance.

Rules of capitalization

First word of title in decks.
First letter in every sentence.
Initial letters of proper nouns.
Pronoun “I”.
The first word of a complete sentence following a colon.
First word in interjections and incomplete sentences.

Don’t capitalize “enreap” word in any position.
Don’t capitalize after a colon.
Don’t capitalize Seasons.
Don’t capitalize little words within a title.
Don’t capitalize prepositions.
Don’t capitalize short prepositions like “to, for, in, of, from, on”.

Affiliated color ratios

Primary colors
Secondary brand colors act as a complimentary color palette to the primary brand colors. These colors are updated more frequently and often change to reflect strategy trends and marketing goals. For example, if you want to target younger clients then you may be adjusting your secondary color palette to reflect current color trends that appeal to a younger demographic.
The secondary brand colors can be used throughout your brand’s website, social media, and packaging but should not consist of more than 50% of the overall design.

Secondary colors
Secondary brand colors act as a complimentary color palette to the primary brand colors. These colors are updated more frequently and often change to reflect strategy trends and marketing goals. For example, if you want to target younger clients then you may be adjusting your secondary color palette to reflect current color trends that appeal to a younger demographic.
The secondary brand colors can be used throughout your brand’s website, social media, and packaging but should not consist of more than 50% of the overall design.

Iconography

Pattern options & usage

Thought line of brand pattern The 4 squares represent 4 domains of enreap. Their placement represents continuous momentum. In order to make the pattern scalable and easy for application we have opened multiple patterns which can be utilized for communication materials. One can use multiple combinations showcased below while designing any communication materials with following.

Guidelines:

1. Avoid using pattern in content heavy official documents instead play with primary color bands. We have designed a separate dark green separating line along with a dark green patch where ever we are not using pattern
2. Brand Patterns can be used wisely as per the design requirement and space availability
3. One can use exact vertical or horizontal half cut pattern
4. The shape of the pattern can be adapted for infographics and image treatments
5. Colors of the pattern are inter-changeable however stick to only primary and supportive color palette

enreap pronunciation

Cobranding rules

Departmental architecture
All departments under enreap will use enreap’s main identity with or without tagline.

For other associations
The cobranding rules of enreap will be decided based on the type of associations the brand will enter in along with the project revenue sharing.