Experience: 3-5 yrs
Designation : B2B Marketing Executive – Demand generation specialist
Location: Pune, India
Job Description:
- We are looking for a B2B Marketing Operations Lead with strong B2B Marketing Fundamentals with relevant 3+ years of experience in handling Webinar Management, Targeted Email Marketing , Marketing Agency Management, Event Management.
- A goal oriented person who believes Marketing can drive ROI and has a data driven approach would be an ideal fit; Hands on measuring campaign performance across all channels.
- Experience in Demand Generation via different sources – Event, Webinar, Email, other lead generation activities in B2B niche
- Webinar : end to end execution of webinar – Agenda, Collaboration, Homegrown Events, Webinars, Third party events ( Remote & Physical- Global)
- Targeted Email Marketing Campaigns to our Targeted account & Personas – for India and APAC region.
- Tight Alignment with cross functional teams
- Own Marketing Automation Processes for Lead generation and Nurturing by tightly collaborating with Sales.
- Internally align with Design, Product Marketing on creation of Infographics, Case Studies, Blogs, eBooks etc.
- Align with Customers & Product Teams/OEM to Create Trust factors for enreap – Case Studies, Testimonials, White Papers etc.
- Manage Marketing Agency & Freelancers to roll out Deliverables- Pages, Blogs, Case studies etc. with Faster Turnaround time.
- Write Quality Content pieces ( Story oriented) and ability to simplify complexities into simpler words.
Requirements
➔ Worked as a B2B Marketing Operations for 3+years ( Software Company background preferred)
➔ Email Marketing experience for India, Asian markets ( CXO persona specific experience preferred)
➔ Experienced in conducting 10+ B2B Webinar/Events with an ROI focus or Success matrix.
➔ Handled a B2B marketing Agency in previous roles to drive Website management and Content deliverables.
➔ Strong Understanding of Account & Contact Database creation, refinement and feedback processes for Targeted email campaigns
➔ Very Comfortable in Cross Functional alignment and a proven experience of strong interpersonal skills.
➔ Ability to write insightful content pieces for a complex persona is an added advantage.
Skillset:
B2B Marketing, Event Management, B2B IT, CIO targeting events/campaign, [must have experience in physical events]
Mandatory:
Experience in conducting 10+ B2B Events, Physical events, Webinars
3+yr experience into marketing preferred if worked in IT services
Experience in B2B marketing Agency / demand generation agency or insight sales management experience Ownership, Willing to go extra mile, Willing to learn new things