- Job Title – Senior Marketing Executive – Demand Generation & GTM (B2B IT Services)
- Location – Pune (Hybrid)
- Experience: 3–5 years
We’re looking for a full-stack B2B marketer who can connect GTM thinking, messaging, and multi-channel execution to build a predictable demand and pipeline engine for IT services and platform-led offerings.
This is a high-ownership individual contributor role, embedded within a POD / business stream, where marketing co-owns demand and pipeline targets along with the Market Leader, BDRs, sales, and delivery teams.
About the Role:
You will plan and execute integrated demand programs across inbound, partner-led, lifecycle, and account-based marketing (ABM) channels.
Working closely with BDRs, sales, delivery teams, OEM stakeholders, and external agencies, you will own marketing’s contribution to the funnel — from messaging and campaigns to improving conversion at every buyer touchpoint.
Key Responsibilities:
Demand Generation, ABM & GTM Execution
- Execute GTM-aligned demand programs across paid media (LinkedIn & Google), webinars, events, email nurture, OEM co-marketing, ABM initiatives, BDR-supported outbound, and third-party demand channels
- Translate Enreap’s services and platforms into clear buyer-focused messaging and campaign narratives
- Build and manage campaign and ABM calendars aligned to POD priorities and target accounts
- Integrated Channel & BDR Alignment
- Own end-to-end execution of integrated and account-based campaigns
- Work closely with the BDR team to align target accounts, follow-ups, and conversion strategy
- Enable BDRs with campaign context, talk tracks, and email templates
- Execute demand programs with third-party agencies, defining ICPs, success metrics, and quality benchmarks
OEM & Channel Coordination
- Act as the marketing POC for OEM partners (e.g., Atlassian, AWS) in collaboration with internal channel partner managers
- Execute OEM-supported campaigns and webinars, including MDF-backed initiatives
- Track outcomes, demonstrate ROI, and support continued OEM marketing investments
- Ensure alignment between OEM messaging, Enreap’s positioning, and sales priorities
Email Marketing & Automation
- Design and execute email, drip, lifecycle, and account-based nurture programs using tools like Zoho Email Campaigns
- Own list segmentation, hygiene, and persona-based targeting
- Sales, Delivery Enablement & Funnel Ownership
- Create sales and delivery enablement assets (decks, one-pagers, case studies, GTM narratives)
- Co-own funnel performance (MQL → SQL → pipeline influence) within the POD
- Work with sales, BDRs, and delivery teams to improve conversion at each stage
Analytics & Optimization
- Track and report campaign, ABM, and funnel performance
- Monitor CAC, CPL, MQLs, SQLs, account engagement, and influenced pipeline
- Continuously optimize messaging, channel mix, conversion rates, and CAC
What We’re Looking For
- 3–5 years of experience in B2B demand generation or growth marketing
- Experience in IT services, SaaS, or software-led businesses preferred
- Hands-on experience with paid campaigns, LinkedIn Ads, ABM, webinars/events, and email marketing
- Working knowledge of email marketing / automation tools (Zoho Email Campaigns preferred)
- Experience working closely with BDRs, sales, delivery teams, and partners
- Exposure to OEM-led GTM and MDF programs
- Experience managing third-party demand generation agencies
- Strong analytical mindset and comfort with funnel, account, pipeline, and CAC metrics
- High ownership and comfort working in POD-based, fast-paced environments
Why This Role Matters
This role sits at the center of enreap’s growth engine. You will directly influence how demand is created, converted, and scaled within a POD, helping turn GTM strategy into predictable pipeline and revenue outcomes.
This is not a support role — marketing here co-owns business results.
Why Join enreap
- High ownership & real impact in a POD-based GTM model
- Exposure to ABM, OEM ecosystems, and modern demand practices
- Strong collaboration with sales, BDRs, delivery, and leadership
- Clear growth path into a Marketing Manager / Growth Manager role
- Opportunity to build and scale demand systems, not just run campaigns