- Experience: 4–5 Years
- Work Location: Pune (Hybrid)
- No. of Vacancies: 1
Job Description
We’re looking for a full-stack B2B marketer who can connect GTM thinking, messaging, and multi-channel execution to build a predictable demand and pipeline engine for IT services and platform-led offerings.
This is a high-ownership individual contributor role, embedded within a POD / business stream, where marketing co-owns demand and pipeline targets along with the Market Leader, BDRs, sales, and delivery teams.
We are particularly interested in candidates who have worked in services-led environments (managed services, cloud, DevOps, Agile/PPM ecosystems) and understand how to build demand for solution-oriented offerings.
About the Role
You will plan and execute integrated demand programs across inbound, partner-led, lifecycle, and account-based marketing (ABM) channels.
Working closely with BDRs, sales, delivery teams, OEM stakeholders, and external agencies, you will own marketing’s contribution to the funnel — from messaging and campaigns to improving conversion at every buyer touchpoint.
You will also support demand generation for priority service lines such as AWS Managed Services, cloud operations, DevOps, and Agile/PPM solutions.
Key Responsibilities
Demand Generation, ABM & GTM Execution
- Execute GTM-aligned demand programs across paid media (LinkedIn & Google), webinars, events, email nurture, OEM co-marketing, ABM initiatives, BDR-supported outbound, and third-party demand channels
- Translate enreap’s services and platforms into clear buyer-focused messaging and campaign narratives
- Build and manage campaign and ABM calendars aligned to POD priorities and target accounts
- Support growth of key service offerings (AWS Managed Services, DevOps, Agile/PPM) through targeted demand programs
Integrated Channel & BDR Alignment
- Own end-to-end execution of integrated and account-based campaigns
- Work closely with the BDR team to align target accounts, follow-ups, and conversion strategy
- Enable BDRs with campaign context, talk tracks, and email templates
- Execute demand programs with third-party agencies, defining ICPs, success metrics, and quality benchmarks
OEM & Channel Coordination
- Act as the marketing POC for OEM partners (e.g., Atlassian, AWS) in collaboration with internal channel partner managers
- Execute OEM-supported campaigns and webinars, including MDF-backed initiatives
- Track outcomes, demonstrate ROI, and support continued OEM marketing investments
- Ensure alignment between OEM messaging, enreap’s positioning, and sales priorities
Email Marketing & Automation
- Design and execute email, drip, lifecycle, and account-based nurture programs using tools like Zoho Email Campaigns
- Own list segmentation, hygiene, and persona-based targeting
Sales, Delivery Enablement & Funnel Ownership
- Create sales and delivery enablement assets (decks, one-pagers, case studies, GTM narratives)
- Co-own funnel performance (MQL → SQL → pipeline influence) within the POD
- Work with sales, BDRs, and delivery teams to improve conversion at each stage
- Help translate complex service offerings into clear value propositions for target accounts
Analytics & Optimization
- Track and report campaign, ABM, and funnel performance
- Monitor CAC, CPL, MQLs, SQLs, account engagement, and influenced pipeline
- Continuously optimize messaging, channel mix, conversion rates, and CAC
What We’re Looking For
- 4–5 years of experience in B2B demand generation or growth marketing
- Experience in IT services, SaaS, or software-led businesses preferred
- Hands-on experience with paid campaigns, LinkedIn Ads, ABM, webinars/events, and email marketing
- Working knowledge of email marketing / automation tools (Zoho Email Campaigns preferred)
- Experience working closely with BDRs, sales, delivery teams, and partners
- Exposure to OEM-led GTM and MDF programs
- Experience managing third-party demand generation agencies
- Strong analytical mindset and comfort with funnel, account, pipeline, and CAC metrics
- High ownership and comfort working in POD-based, fast-paced environments
Preferred Experience (Strong Plus)
- Experience working with managed services companies (cloud, DevOps, Agile/PPM, or platform ecosystems)
- Exposure to cloud solutions (AWS preferred), DevOps tooling, or enterprise work platforms (e.g., Atlassian ecosystem)
- Experience building or scaling demand for a service line / practice area (e.g., Managed Services, Cloud Ops, DevOps transformation)
- Understanding of services-led GTM motions, including long sales cycles and solution-based selling
Why This Role Matters
This role sits at the center of enreap’s growth engine.
You will directly influence how demand is created, converted, and scaled within a POD, helping turn GTM strategy into predictable pipeline and revenue outcomes.
This is not a support role — marketing here co-owns business results.