What You Will Do?
As a Demand Generation Manager, you will be responsible for the strategy and execution of demand generation campaigns and programs targeting enterprise/SMB B2B accounts, with the goal of driving leads, meetings, and opportunities. You’ll be a central player on eneap’s Demand Generation team working closely with Sales and Operations to achieve our pipeline and revenue goals.
Location : Pune, India.
Working hours : IST 10:00 AM to 7:00 PM
Responsibilities
- Planning; plan and drive demand generation activity, overseeing it from execution to analysis.
- Campaign Creation; identify new inbound and outbound marketing activities that deliver a flow of qualified leads whilst monitoring ROI and optimizing CAC.
- Lead Delivery; deliver against the weekly, monthly and quarterly lead generation targets.
- Forecasting; support the Head of Marketing with the forecasting of quarterly lead generation targets.
- Understanding of different online channels for lead generation
- Webinars; initiate and manage regular webinars, alongside the event manager and content marketing team.
- Account Based Marketing; in targeted accounts
- Analysis; define success metrics and own the performance analysis of demand generation activities, and make recommendations on areas for optimisation to meet sales targets.
- Budget Management; track marketing campaign ROI and control the allocation of marketing spend based on past performance, adjusting planned budget allocation in line with results and in-line with annual sales objectives.
- Lead Management; track lead lifecycle and conversion rates from inquiry to closed deal through marketing automation platform.
- Lead Tracking; work closely with the marketing operations team to set-up appropriate lead management, scoring and reporting processes within CRM
- Have a close pulse on our database, the audience size, segmentation, personas, and engagement levels, in order to continue to get the most out of our email marketing tactics.
The Experience You Will Bring
- Exceptional project management skills driving parallel events and campaigns across the region.
- We are growing exponentially, with several moving pieces at any given time. So, the ability to experiment, measure, grasp things quickly, and optimize campaigns/activities is a must
- 5+ years of B2B marketing experience or understanding of marketing funnel, demand generation, and inbound marketing in a B2B space in IT services field
- Must be good at communication, have a general understanding of multiple marketing channels, be able to execute fast, and have attention to detail.
- Track record of successfully partnering with cross-functional teams to deliver on aggressive growth targets
- Growth mindset and an expectation that the role will evolve and grow.
How will you be measured?
- Opportunities/pipeline generated and influenced.
- No. of HIigh MQLs, SALs, and SQLs.
- Coverage and engagement within the target accounts.
- Execution Excellence.