eXtra Case Study

Jira on Cloud: Saving Cost and Time with Jira Software

India | BFSI

A customized ‘6-Step’ cloud migration process has helped the entire team at ‘Extra’ become more secure and productive with Jira.


60% reduction in manual and admin tasks

99.9% Uptime SLA, resulting in 155% increase in ROI

24X7 Support and security queries with complete secured environment

TO THE NEW engaged with Max Life Insurance to transform its entire ecosystem and the end-user experience for its customers and prospects.


Target millennial consumer base

Enable self-service driven purchase cycle

Launch all of Max Life’s products on digital

The Solution

TO THE NEW team conducted multiple discovery workshops with key stakeholders from Max Life to develop a complete understanding of its ecosystem and devise an effective roadmap for solutions.

Migrated the content management platform to AEM and created a product launch framework called ‘Chassis’ to reduce GTM time

Created an AWS based single backend platform strategy, covering the whole lifecycle from the policy quotation to the insurance

Implemented Cloud-Native stack in a Microservice-Based Architecture for Max Life’s platform that enabled rapid application prototyping & service virtualization

Revamped Max Life’s website to deliver a Mobile-First responsive experience with effective UI/UX and SEO friendly structuring, and intuitive navigation

Value Delivered

TO THE NEW significantly transformed Max Life Insurance’s digital presence and helped target the tech-savvy millennial to capture a greater market share.

Max Life’s product launch duration was reduced from 6 months to just a few weeks

Enabled Bancassurance as a B2C revenue channel for Max Life Insurance

SEO improvements led Maxlife to reach the top 3 in major insurance-related search categories/keywords

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