Digital Product Engineering | AEM

Digital Transformation Partner for Max Life Insurance, one of the leading private life insurer in India

India | BFSI

Max Life Insurance Company Limited is one of the leading non-bank-promoted private life insurer in India. It has 250+ offices spread across 140+ cities. The total “Sum Assured” by the company stands at more than USD 120Bn and the “Assets Under Management” value at more than USD 8Bn


Significant increase in
the B2C revenue share

Delivered a highly

Reduced GTM time
from 6 months to a few weeks

TO THE NEW engaged with Max Life Insurance to transform its entire ecosystem and the end-user experience for its customers and prospects.

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Target millennial consumer base

Enable self-service driven purchase cycle

Launch all of Max Life’s products on digital

The Solution

TO THE NEW team conducted multiple discovery workshops with key stakeholders from Max Life to develop a complete understanding of its ecosystem and devise an effective roadmap for solutions.

Migrated the content management platform to AEM and created a product launch framework called ‘Chassis’ to reduce GTM time

Created an AWS based single backend platform strategy, covering the whole lifecycle from the policy quotation to the insurance

Implemented Cloud-Native stack in a Microservice-Based Architecture for Max Life’s platform that enabled rapid application prototyping & service virtualization

Revamped Max Life’s website to deliver a Mobile-First responsive experience with effective UI/UX and SEO friendly structuring, and intuitive navigation

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Value Delivered

TO THE NEW significantly transformed Max Life Insurance’s digital presence and helped target the tech-savvy millennial to capture a greater market share.

Max Life’s product launch duration was reduced from 6 months to just a few weeks

Enabled Bancassurance as a B2C revenue channel for Max Life Insurance

SEO improvements led Maxlife to reach the top 3 in major insurance-related search categories/keywords

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